It seems like the Social network giant is finally listening to what its users are saying and has revealed that they will be phasing out their controversial Sponsored Stories by April 9 this year.
Facebook’s Sponsored Stories ad campaign, which saw user actions on Facebook being converted into advertisements for various companies, will be phased out of existence a little later this year. This was criticised heavily by privacy groups as well as users and now facebook has moved back on this feature. These ads were the subject of a class-action lawsuit in 2011 for which Facebook agreed to a $20 million settlement in that suit. The amount might not be huge but the company's image took a dent and amidst reports that Facebook's Monthly active users are declining, facebook decided to roll back this feature. We, for one are pleased that it won't be appearing in our news feeds anymore!
