Paypal is one of the biggest payment platforms out there which is used by millions of users worldwide for their online shopping. However, currently if customers want to use paypal, they have to leave the merchant's website and go to Paypal where they enter the details and after payment is confirmed, they are redirected back to the merchant's website.
Paypal has introduced In-Context checkout, to deliver a simplified payment solution across all devices and platforms. With this service, instead of being directed to Paypal's website, customer need not leave the Merchant's site for payment. Instead they authorise the transaction by logging on to Paypal using the company's website. Even when customers switch devices, their experience on the eCommerce site doesn't change. In-Context Checkout delivers the same experience across smartphones, tablets, and PCs, making it smoother than ever to check out with PayPal. This service is currently being tested just across a few retailers but Paypal plans to introduce it across multiple eCommerce platforms soon. Paypal is also planning to bring new features like support for authorization capture, recurring payments, reference transactions adn adaptive payments.
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